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Xerox

In house

2026, USA, Technology

Base’s brand for smalltown ’80s seafood spot Ray’s is a masterclass in earnestness done well

It’s always a joy to see an international design agency lavish the same respect, care, and craft on a relatively unknown, thoroughly local, but much-beloved brand as they would on, say, a household name product or world-renowned institution. And that’s exactly what Base Design (Kanal, 4P’s, The Huntington) – which has outposts in New York, Brussels, Melbourne, Geneva, and Saigon...

BP&O Voices

Packaging: A New Kind of Black Gold

Packaging expert Lisa Cain shares her opinion on Smörgåsbord’s branding and packaging for Coaltown Coffee....

Studio Gruhl’s Global Hypercolour-esque brand identity for Rerun looks to “see what robots see”

Rerun is described as “a unified data layer for physical data that helps teams build smarter robots” which consists of two parts: Rerun SDK, “an open source library and tools for logging, storing, querying, visualising, and training on multi-rate, multimodal data”; and Rerun Hub, a “data catalogue and backend for large scale storage, access, and streaming of robotics data from...

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MoN – Museum of Narratives

Pentagram

2026, Japan, Museum

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Who knew a spiral could do so much? Pentagram did, in this joyful Tokyo museum identity

The Museum of Narratives (also known as MoN Takanawa) is located in Tokyo’s Takanawa Gateway City, and opened a couple of months ago in March 2026. It’s something of an experimental museum with a cross-disciplinary programme spanning visual art, installations, and performances themed around everything from society to art to science, manga, and anime; merging traditional Japanese culture with hyper-modern,...

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Ela Vinhos

Pedro Vareta Studio

2026, Portugal, Wine

BP&O Voices

Packaging: Daylight Savings

Packaging expert Lisa Cain shares her opinion on ready-to-drink sparkling tonic brand Sunwink....

Creative Spark’s bold, no nonsense identity for hair loss brand Leo

Leo is billed as a “hair rejuvenation brand”,founded by duo Jason Saks (who carries the rather sweet, and quite funny job title of Director of Hair Loss) and his son Joe, with the broad aim    to make hair loss feel “less isolating and less complicated”. According to Manchester-based design agency Creative Spark, which has created the superb new identity,...

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Ideogram

How&How

2026, Canada, AI

Another Collective’s identity for smash burger brand Brusco deftly reinvents classic burger joint design tropes

Food trends are a funny old thing aren’t they. And just as design trends are never just about ‘aesthetics’ – the ‘what something looks like’ divorced from the world around it, food trends aren’t just about ‘edible stuff’, or ‘what things taste like’. Such movements both hold up a mirror to, predict, and feed back to us (literally, in the...