Studio Blackburn’s new identity for folding bike icon Brompton cements the brand’s place in British engineering heritage

Pretty much the one and only memorable brand name when it comes to bikes you can fold up and carry around, Brompton – as its thoroughly British name might suggest – was founded in England in 1975 by engineer Andrew Ritchie, who developed the first prototype in his West London flat. The original Brompton bike design specifically looked to tackle...

BP&O Voices

Packaging: Design Scoop

Packaging expert Lisa Cain shares her opinion on Bravo’s branding for gelato brand Sweet Cheeks....

Perky Bros puts restrained Southern hospitality before shouty branding in its identity for Tennessee resort Southall

Branding parlance often deifies qualities like ‘boldness’ – being ‘brave’, ‘zigging when others zag’, ‘disruption,’ and so on and so forth. Some projects, however, demand and deserve the absolute opposite; the sign of a good designer, perhaps, is to intuitively know which one is which. This is one such project. Southall is resort set across 325 acres just outside Franklin,...

Porto Rocha creates bold yet sensitive new identity for Brazilian art gallery Almeida & Dale

Founded in São Paulo in 1998, Almeida & Dale is a Brazilian art gallery specialising in modern and contemporary art. Over the past 20 years or so, across its three galleries in Brazil it has developed a programme of exhibitions, publications and art fairs, representing artists and estates  spanning different periods and movements in Brazilian art – including Lygia Clark,...

BP&O Voices

Packaging: Packaging the Essence of Heritage

Packaging expert Lisa Cain shares her opinion on Pentagram’s packaging for Liberty fragrance brand LBTY....

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Ancestrel Wine

All Purpose

2025, UK, Wine

Vans didn’t need reinventing – Accept & Proceed’s new brand identity understands that

I love my Vans almost literally to death: the little black, three-hole plimsolls are so well-loved that there are holes in both big toes, and on the right side, actual horizontal tears across the top. They’re sun-bleached to the point of almost unrecognition, holey as hell, ripped up and yet still, so unbelievably comfortable that I can’t bear to part...

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Abitibi-Témiscamingue

lg2

2026, Canada, Nature

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All Purpose ditches wine clichés in its lurid new identity for natural wine importer Ancestrel

Based in leafy yummy-mummyish south London enclave Forest Hill, Ancestrel (yes that’s a deliberate misspelling) is a wine shop and so much more – it’s proudly the first company in the UK to import natural wine. Having started life in 2016, Ancestrel has spent the decade since making a name for itself as a renowned importer, wholesaler, and retailer of...

BP&O Voices

Packaging: When Less Screams More

Packaging expert Lisa Cain shares her opinion on Han Goa’s packaging concept for ‘Nice Cream’...

Pentagram nails controlled chaos in its identity for Manhattan “shophouse” style Thai restaurant LenLen

It’s not easy to make an identity look genuinely effortless – more often than not, the very intention to do so renders the result looking the exact opposite. And nothing, no one, ever wants to be levelled with the accusation of appearing to be ‘trying too hard’. However, Pentagram New York’s partner Andrea Trabucco-Campos and team has succeeded in that...